It was pleasure to find this TEDx video about some very smart young business heads from the Haas School of Business at Berkeley, California. It is particularly refreshing in that we have a plethora of rather noisy Berkeley foodies and Alice Waters Edible Schoolyard (all dirt) acolytes here in the Big Apple.
This is the story of a very clever entrepreneurial idea that literally mushroomed into a local urban agriculture, urban food and consumer product business success.
When we are more successful in getting the attention of other entrepreneurial minds we will most likely witness an explosion of new businesses, jobs and urban food production products in the U.S. It should mean many new businesses and jobs that currently do not exist.
We just need to get past the often anti-business hippie mentality that currently dominates the conversation, particularly here in NYC. Based on daily research, there is no doubt that this too shall pass. It will just take some time.
It is encouraging to see that many progressive business ideas have already emerged with many new aquaponics, hydroponics and other innovative urban agriculture businesses popping up across the country. Stay tuned for many more new blog posts about them.
Note the bright red TEDx logo in the video. If you have not seen it, check out Frieda Lim's How to Cultivate a (TEDx) Logo video. Her very green version of the logo has a surprising secondary function.
Their website: BacktotheRoots.com
Read more about Nikhil and Alejandro
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