Some good-looking tomatoes here. It takes something extra to give an ethereal quality to photos of tomatoes in a greenhouse. There is some good writing here also. I tip my hat to Lufa Farms marketing. Since marketing is my first love, I am enjoying watching the urban hydroponic greenhouse companies practice their craft.
MONTREAL - The sweetest, juiciest tomato I’ve eaten in a while is a mammoth yellow-and-orange Striped German heirloom that was planted in August and picked a few weeks ago in a glassed-in garden above Highway 440 in Laval by a woman wearing a white laboratory jumpsuit and blue paper slippers.
What? Local tomatoes in November?
Weeks and weeks after the last field tomatoes of the season disappeared from gardens and farmer’s fields around Montreal, a crop of heirloom and specialty tomatoes is ripening on the vine at a new one-acre rooftop greenhouse that sits above a decor outlet near Carrefour Laval. The greenhouse belongs to Lufa Farms.
The idea of great-tasting tomatoes outside of those few short weeks of summer is so exciting to Montrealers that more than 3,200 people have already signed up for the company’s weekly vegetable boxes, which are distributed at 200 drop-off points around the city.
Lufa Farms’ rooftop greenhouses are at the forefront of a new kind of urban agriculture, where crops grow within easy reach of the people who will eat them, cultivated sustainably using new technologies from around the world.
The woman in the sci-fi outfit who has come to greet us at the Laval greenhouse entrance is Lauren Rathmell, a McGill University microbiology graduate and a founding partner in Lufa Farms, which opened the world’s first rooftop commercial greenhouse in 2011 near the Marché Central. Staff and visitors are required to don protective clothing and dip their feet in a soapy solution before entering the greenhouse. These are precautions meant to keep out aphids, white flies and other garden pests, since the greenhouse is pesticide-free. Read more...