Martin Weijters will join Jennifer Nelkin of Gotham Greens in a small but growing group of academically trained and experienced controlled environment agriculture (CEA) professionals here in the Big Apple. He will be BrightFarms new Vice President of Agriculture.
Netherlands education and Houwelings work experience for Martin and University of Arizona graduate program in CEA plus the Science Barge and Gotham Greens for Jennifer are high-level credentials. It looks to me that New York is finally on the move towards urban agriculture modernity. I believe it will have a ripple affect in the home gardening and consumer market.
It is not well known in lay circles how prestigious the job title "grower" is in the greenhouse growing industry. A grower is the equivalent of a factory manager in industry. If you want to succeed in this business, you had better have a top-notch grower. You cannot find better than those from the Netherlands. It is a horticultural Mecca.
It looks to me that BrightFarms has made a very big step in convincing Martin Weijters to leave sunny California. I know all about that having lived there for 32 years.
NEW YORK, April 20, 2012 /PRNewswire-iReach/ -- It was announced today that Martin Weijters, Senior Grower at Houweling's Tomatoes, is joining BrightFarms, Inc. as Vice President of Agriculture. BrightFarms finances, builds, and operates hydroponic greenhouses at supermarkets.
As of May 1, 2012, Weijters will oversee BrightFarms' current and future greenhouses. Weijters was immediately drawn to BrightFarms' innovative business model and bold vision for sustainable agriculture. By building greenhouses at supermarkets and distribution centers, BrightFarms reduces the costs—financial and environmental—associated with trucking produce across the country.
In 1996, Weijters immigrated to the United States from the Netherlands, where he studied and practiced horticulture and greenhouse management. For the past 16 years, Weijters has served as Senior Grower of Houweling's Tomatoes, a world renown and environmentally friendly greenhouse tomato grower with facilities in California and British Columbia. Weijters manages Houweling's 125 acre California facility and has been central to building the company's reputation as an industry leader in quality, quantity, and sustainability. Read more...