There have been many articles about BrightFarms because of the recent publicity about an agreement with McCaffrey’s Markets.
I thought this interview was more revealing and informative than most of what I have read. Read on and see what you think.
It will be interesting to see how greenhouse hydroponics fares as a business. As we know from the mobile digital world things can change very quickly. One thing I believe, however, is that there is more business potential for greenhouse hydroponics or aquaponics than there is for throwing dirt on a roof and calling it a "farm". That's a tough way to make a living.
Urban agriculture is a big thing now. Last year, The New York Produce Show and Conference took a tour of a rooftop farm. It was awe inspiring to see farming with a backdrop of the Manhattan skyline. This year, we are going to see a small prototype of a greenhouse that one firm wants to put on the roof of supermarkets all across America. We asked Pundit Investigator and Special Projects Editor Mira Slott to find out more:
Business Development & Public Affairs
New York, New York
Q: How did BrightFarms come about?
A: BrightFarms is the successor company to several others. We’ve been working five years putting greenhouses on rooftops, now exclusively with supermarkets. We strategize turn-key solutions, where we design, finance, build and operate hydroponic greenhouses on rooftops of supermarkets or nearby locations, sometimes in the back of their distribution center.
Q: Which retailers are involved, and are any of these rooftop greenhouses up and running?
A: We’ve just announced an agreement with McCaffrey’s Markets in Langhorne, Pennsylvania, to build and operate a greenhouse farm directly at one of its grocery stores. We’ve been in negotiations and are developing greenhouse plans with McCaffrey’s and two additional supermarket chains the last eight months, and we’ve received a lot of interest from other leading retailers about our business model. At this point, the downside is that none of the greenhouses on that scale have been built yet. Our first three supermarket greenhouses are scheduled to be built next year. Read more...