The Bloomberg Administration may favor white roofs but green roofs are still alive at Toyota in Japan. Amsterdam urban planning organization The Pop-Up City explains.
Incidentally, did you know that Toyota also has a floriculture business?
via popupcity.net
Website: Toyota Greenification Business
Today I stumbled upon some of Toyota’s so-called ‘greenification’ mission. Initiating several projects such as the Roof Garden Corporation, the Japanese car brand aims to contribute to the improvement of the urban environment.
Continue reading "The Color Green Is Still Atop Toyota Roofs " »

In May 2009 I attended a Drum Major Institute panel discussion titled Green Roofs: From Concrete Jungle to Urban Oasis. The featured speaker was Chicago Mayor Richard Daley, the "green roof mayor of America".
One of the things I most remember about the event was the presentation by Carter Strickland who was representing the Bloomberg administration. You might say he threw a big bucket of whitewash on all of the green in the room. I had not heard about "white roofs" but that was most definitely his advocacy and that of the mayor's office.
In context of that event, this post by David Roth of the GreenBuildingsNYC blog was most interesting. Apparently we will see more of New York City rooftops in black and white rather than green. Oh well, Woody Allen will probably like it.
via www.greenbuildingsnyc.com
Where Have All The Flowers Gone: Why Have Green Roofs Not Caught On In New York City?
At first glance, green roofs seem to offer one of the most thorough and aesthetically pleasing marriages of green building form and content in the entire pantheon of green building techniques.
Continue reading "White Roofs Versus Green Roofs In New York City " »