I scan through a group of design publications every morning and rarely see living plants in a residential setting. This one caught my eye. Then I see that they're in Spain.
The macramé hanger generation has done a fine job of dampening the interior plant market in the U.S. with their fixation on no-tech, low-tech drain hole ideology.
Younger people involved with the fast pace of urban life have little time to screw around with hard to maintain houseplants. The big challenge is breaking through the drain hole propaganda and sharing the news that indoor plants are beneficial to human life and easy to maintain if you know about sub-irrigated planters (SIPs).
Spanish company Tecrostar, have designed a collection of DIY kits, that allow you to easily create a loft space in your own home, if you have the ceiling height.
Each kit comes flat packed, and can be set up with just two people and a few hours.