A link to this video was in my inbox yesterday. My reason for posting it is its timeliness. It is what I see in Wiltburg every day. The source of the video is GrowerTalks magazine. You could call it the road to Wiltburg. This is their YouTube description.
GrowerTalks magazine is the leading trade publication in the horticultural industry. Founded by George J. Ball in 1937, GrowerTalks covers the world of flower and plant production, while sister publication Green Profit covers the retail market.
What she is demonstrating in the video is yet another how-to about container gardening that is destined for failure. This is standard issue drain hole gardening from the US horticultural industry. The odds heavily favor these plants wilting in the summer heat of Wiltburg and meeting their end in a landfill or as compost.
Plant and water-wasting pots with drain holes might have been timely in 1905 when George J. Ball founded the company but not in this digital age of 2011.
A search of the Ball/GrowerTalks videos reveals that there is not even one about sub-irrigated planters known as SIPs. There is nothing about modernity and technology. Incidentally, the highest ranked of their many videos is 2,708 views, not a large audience by YouTube standards.
Will the gardening industry ever wake up from its Rip Van Winkle sleep? It is clearly a time to talk about product sustainability rather than just pretty pictures that fade in the heat.
Lao Tzu - "Give a Man a Fish, Feed Him For a Day. Teach a Man to Fish, Feed Him For a Lifetime"
Filmed during Ball's 2011 Customer Day on July 29th, Joan Mazat shows us how easy it is to create a beautiful combination container using a variety of flowers and foliage.