The market for catering to inexperienced, non-green thumb people who would like to grow some fresh food is enormous. This is particularly true in cities where food prices are rising and land is scarce. Most urbanites do not have space for in-ground gardening.
Many, however, do have space in the sun for portable sub-irrigated micro gardens like the EarthBox. It does not matter if the space is on a balcony, rooftop, or paved driveway.
Jo Anne Trigo in Los Angeles has tuned into this need and has created a home based business that is thriving. She is filling a need left vacant by traditional gardening, botanical and horticultural institutions stuck in an outdated paradigm. There will be many more businesses of this type in the future.
Jo Anne's enthusiam and positive attitude is infectious. Take a look.
Over the course of sixteen months, Jo Anne Trigo went from planting her first EarthBox to becoming Los Angeles' only certified organic veggie nursery, offering bi-weekly EarthBox classes.