After mentioning Ambius in a recent post here they are in the "news", excuse me, manufactured news. The press release subject this time is their air scenting service.
The hard news that I didn’t post back in February was a 13.5% decline in Ambius revenue (read the last sentence in the article). While the rest of their UK parent company Rentokil was showing a recovery from a near disaster in recent years, Ambius was obviously not.
Other than their installation on the cruise ship Oasis of the Seas, there has been nothing worth posting. The only information available has been from rather non-newsworthy press releases.
If you're not familiar with UK owned Ambius, it dominates the interior plantscaping industry in North America. It also dominates the silence. Other than corporate buyers and insider wonks, who would know we have an interior plantscaping industry? It is no surprise to me that Ambius is going nowhere fast.
It is sad that this has happened because the interior plantscaping industry could be an educational leader in the use of modern greenscaping methods. As it is, the only thing green about the industry is the color of the foliage.
Their lack of foresight and big picture marketing is unfortunate because they are perhaps the most significant users of sub-irrigation systems, either purchased or fabricated in-house. No other segment of society in the U.S. is training people in the use of these modern methods but they keep it a secret.
Ambius, and the industry at large, could be a significant force in the green environment movement but is not. It could be the “double green” or “green squared” industry in America but is not. What a missed opportunity for social good and positive image marketing.
LAS VEGAS, NV -- 03/10/10 -- BOOTH: #1353 -- Ambius, www.ambius.com, showcases a broad range of products and services which enhance the retail environment including interior landscaping, ambient scenting and odor remediation, wall art decor and holiday decor at the GlobalShop 2010 www.globalshop.org trade show; the largest store design and at-retail marketing event in the United States; held March 10 to 12th at the Sands Expo & Convention Center in Las Vegas. Ambius, dedicated to enhancing the retail environment, is at Booth #1353.
"Ambius is the premier provider of enriching the quality of the retail experience by engaging all five senses," said John Doyle, Director of National Accounts for Ambius. "An Ambius inspired environment stimulates commerce, and engages co-workers' senses which helps inspire ideas, improve productivity and lift moods. Our primary goal is to create the very best environment that people can work and relax in."
"Scent marketing plays an important role in attracting and retaining repeat customers in numerous settings," adds Doyle. "Of the five senses, smell is generally considered the most powerful trigger of emotions and memories. With Ambius' state-of-the-art Microfresh program, retailers are able to choose a particular scent which delivers an ambience that captures the true essence of the destination."
About Ambius
Ambius provides a broad range of products and services to enhance the workplace including interior landscaping, ambient scenting and odor remediation, wall art decor and holiday decor. Ambius is a division of Rentokil Initial plc (LSE: RTO). For more information, visit the Ambius website at www.ambius.com
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