The AeroGarden is the first product in my long career that has succeeded in demystifying the production of personal food. It would be a bad pun to say "mystifying" the roots did it.
All you need do is plug it in whether you're in a cold climate apartment in the north or a condo in the south. The necessary environment of adequate light and water is under digital control. A built-in micro-processor automatically adjusts nutrient delivery, light cycles and water for specific plant types. A built-in light timer turns lights on and off and a built-in reminder system automatically alerts you to add water and nutrients.
The AeroGarden has created a market in retailing but has it created a market in the investment world? The two don't always go together.
A couple of bloggers have taken a hard look at the stock of AeroGrow, the company behind the AeroGarden.
The blog posts and comments following them are an interesting insight into the world of start-up companies and IPO's. As a disclaimer, I do not own AeroGrow stock.
Laura Cadden of SeekingAlpha.com had this to say about AeroGrow.